Is Thinking Displayed In Al-Qaeda Writings and Statements Primary Religious or Ideological In Form?

An armed Sunni Islamist organization that has the accusative and intention to eliminate and eradicate inappropriate influences from the Muslim countries is alkali, which is nowadays is the hot matter in every arena and state. Who should be eradicated it depends upon them, whom they deem and look universe infidels. One of the main purposes of this warring organization is to reestablish the caliphate, which is the title given to an Muslim loss leader in the residential area of Islam. The philosophy of alkali is based on Wahabism, an orthodox conventional Islamic sweat started by Muhammad ibn Abd al Wahhab in the 18th century.Salafism is another orthodox Islamic fundamentalist movement and it pursuit are the prominent members and militants of this armed sort. These two movements of Islam are very dominant in Saudi Arabia, the western sandwich Iraq, and Qatar. The group is gener totallyy recognized by its leader, Osama bin Laden, whereas, Ayman al-Zawahiri had also influe nced the practice and theory of this organization. A parking lot cause of it is linking m any(prenominal) collaborative and independent working cells, which whitethorn exist in to a greater extent than champion country, resulting in its mathematical operations to be un-centralized or not at unmatched place.The September 11 attacks on New Yorks World swop Center, and the Pentagon were the result of the planning and execution of this group, who has committed multiple act of terrorist act acts in the name of Islam. In response, various series of legal and military operations were launched against Al-Qaeda by united States, which were supported by umpteen other countries, including the Islamic Republic of Pakistan only Islamic country that posses declared nuclear weapons.The United States, Canada, Australia, the United Kingdom, Saudi Arabia, NATO, and the United Nations, support officially designated this group as harmful and terrorist organization due to its continuous radic al acts in the distinct parts of the valet de chambre. In late(a) October 2001, al Jazeera, a Middle-east television networks journalist, Tay retriever Alouni, video showd Osama bin Ladens interview, while he was explaining the origin of his group. In his interview, Osama said, The name al Qaeda was established a long time ago by mere chance.The late Abu Ebeida El-Banashiri established the training camps for our mujahedeen against Russias terrorism. We apply to call the training camp al Qaeda convey the base in English. And the name stayed. In this interview of 2001, he used the world mujahedeen, which is used to describe the Muslims, who are ready to sacrifice their lives in any war or a meaning of struggle, in the name of Allah, often interpreted in the words, Jihad. In true Islamic context, it is an Islamic margin that was derived from an Arabic root, which means to struggle or to strive.In religious terms, an inner effort and struggle for the mobilization of energies, in o rder to make one, a pious Muslim spiritually is called Jihad. Secondly, it is an attempt to serve the Islamic community and ummah through the capabilities. In extreme circumstances, it is regarded in military terms through the conquest of confrontations territory or power. After knowing the true definition of Jihad in its Islamic terminology, a nonprofessional soulfulness sack articulate that the ideology of Islam, which is world presented by these militant groups are dodge and pissed.Islam is a religion of peace that requires Muslims to submit their wills to the Almighty Allah, one God. Whereas, no Islamic context or Allahs words have ordered to kill innocent people and frighten them with the bombings and suicide attacks. Historically, if we check up on into the origin of Al-Qaeda, we come to know that it was originally established in the premises where training was given to thousands of mujahedeen, and they were recruited in Russia by the CIA. In January 2001, the U. S.Depa rtment of Justice used the term Al-Qaeda for the first time, when four men were incriminate in the case of the United States embassy bombings in East Africa, during the year 1998. Again, if we analyze the c erstpt of Al-Qaeda for these militant acts, we can take the example of another part of the previously mentioned interview of October 2001. During the interview, the Al-Qaeda leader was asked regarding his frugal sources as it was assumed that it was a fight between the United States and them. In reply, Osama bin Laden said, This affair is not between al Qaeda and the U.S. This is a battle of Muslims against the global crusaders. In the past when al Qaeda fought with the mujahedeen, we were told, Wow, can you defeat the Soviet legal jointure? The Soviet Union scared the whole world then. NATO used to tremble of fear of the Soviet Union. Where is that power now? We barely remember it. It broke humble into many small states and Russia remained. God, who provided us with his su pport and kept us steadfast until the Soviet Union was defeated, is able to provide us once more with his support to defeat America on the same priming and with the same people.We believe that the defeat of America is possible, with the help of God, and is even easier for us, God permitting, than the defeat of the Soviet Union was before. According to this statement of Osama, this war is not with the United States, which is often assumed by the media, exactly with the global crusaders. plain if we accept this statement of this militant chief, do innocent people of New York or the students of the United Kingdom are regarded as crusaders in their opinions.This would have really made anybody feel ridiculous of the statement, or of the terrorist actions that are happening nowadays in the world. To take things more theoretically, we should try to gather just about more facts. According to Diaa Rashwan, a senior researcher at the Al-Ahram Centre for Political and Strategic Studies, i n mid 1990s, a merger between the Bin Laden groups and the Zawahiris Al-Jihad groups was the result of a new name of this group, Qaedat al-Jihad that means a base provided for the Jihad (the struggle).Once again, the word Jihad was taken as the primary objective and purpose of this militant group, which was in all against the teachings of Islam. The young Muslims were brought into Afghanistan for the training purpose were being brainwashed by these militants, also they were turned into new the Afghani Mujahedeens. In August 1988, according to a document of the Defense Department of the United States, the organization was defined as the establishment of an organization for the recruitment of young Muslims, and turning them into the Afghani Mujahedeen as mentioned previously in our discussion.It was also tell in this document that the main objective of this group was instituting the Islamist states throughout the world, while overthrowing the un-Islamic regimes, which were taken as the enemies of the God. The expulsion of the US soldiers from the Gulf was their one of the targets, and in the end, it was their mission to capture the city of Jerusalem as a Muslim city. If we look into the past, wars have been fought in the name of religion. However, no religion and even in the history of Islamic wars, we have never seen a war, in which innocent people, women and children were killed.From the historical facts and the teachings of Islam given by Allah, a decease woof was given to the Muslims to fight in the name of their religion, if and only if, thither was no other option remained in their hands. We can decide through these statements and discussions that it is a wrong thing to call this militant group as an Islamic militant group. The governmental and social reasons can be behind the establishment of this group. personalized benefits and leisure have been the cause and motive of this organization. However, it would be very ludicrous to relate it with Isla m.The statements and writings of these groups may give a perception of a religion that gives the teaching of spreading blood and hatred in the world. However, their statements are very philosophical and illiterate in nature, if properly investigated and studied. In 1998, the Al-Qaeda leader was interviewed and the tape was shown to the whole world. If we analyze his statements during that interview, Allah was praised by him for the help, by which, Americas greatest buildings were destroyed. He was seen thanking God for His blessings on them, and causing humiliation that was druthersd by Muslims since more than 80 years.According to him, Muslims children were being killed in Iraq, Israeli tanks were infesting Palestine, and the blood, honor, and sanctuaries of Islam were being maltreated by the infidels. Even then, nobody was seen moving a single limb against these infidels. In one of his statements, he said, These events have divided the whole world into two sides. The side of be lievers and the side of infidels, may God take place you away from them. Every Muslim has to rush to make his religion victorious. The winds of faith have come. The winds of change have come to eradicate oppression from the island of Muhammad, peace be upon him.If we look into this statement, according to him, his world was at the lead of division of the believers and the infidels. Secondly, he had asked every Muslim to wake up and rush out for the victory of his religion. Even if we accept it, the injustices caused to the Muslims, and the injuries borne by them, no Islamic teachings guided to response in this manner, even with the enemies. If we go stern in the history, Hazrat Muhammad (peace be upon him), the last prophet of Allah (as per Muslims believe), and who spread Islam in the Arabia had also fought many wars during his life.We can see the examples of forgiveness which he used to do with the enemies, and even used to forgive those persons who had abused him on the face. From these examples, it can be analyzed that the militant and terrorist acts of this Al-Qaeda group is not more than acts of the political wars. The statements of Al-Qaeda group may be primary religious, but in some parts. More fractions were used to humiliate the enemy and disgrace the religion of Islam this is the reason that makes the Islamic countries to support the war of terrorism.Injustices were also done during this war of terrorism and innocent people became the victims during this period. However, there is no difference between a person who slaps someone and the person who has just slapped him. Every religion that came in this world taught and guided to speak the truth, help the people, and serve the humanity. Therefore, if a group of extremists that arm themselves and kill innocent people and children of the so-called enemies, and call themselves as the true believers is solely wrong.Only radical and illiterate ideology of a religion is represented by these groups and o nce again, one may not deem them as the representative of Islam. In order to understand their philosophy in more detail, we should meet their other statements too. A fatwa (binding religious proclamation) was issued and co-signed by Osama bin Laden, Ayman al-Zawahiri, Sumedh Gawai, and three of the other Islamist leaders on February 23, 1998. This edict was made under the banner of the World Islamic Front for Jihad against the Jews and Crusaders.Once again, it was very wrong step by them to use the world Islamic, as it only disgraced this religion, rather than giving it honor. In this declaration, it was announced that the ruling to kill the Americans and their allies civilians and militaryis an individual duty for every Muslim, who can do it in any country, in which it is possible to do it, in order to liberate the al-Aqsa Mosque (in Jerusalem) and the holy mosque (in Makka) from their grip, and in order for their armies to move out of all the lands of Islam, defeated and unable to threaten any Muslim.This is in uniformity with the words of Almighty Allah, and fight the pagans all together as they fight you all together, and fight them until there is no more tumult or oppression, and there prevail justice and faith in Allah. In the light of this pronouncement, it was compulsory for every Muslim to come out of his home and start fighting with any Jew that comes in front of him. Isnt that a preposterous proclamation, or should it be taken as a dangerous edict?The most interesting thing that takes your attention is the traditional Islamic scholarly qualifications were possess by neither Osama bin Laden or al-Zawahiri. However, the contemporary ulema (true interpretators of Islamic teachings) were rejected by these radical extremists and this responsibility was taken upon them by themselves. The September 11, 2001 attacks at New Yorks World Trade Center and the Pentagon was the deadliest and the extreme ones in the American history. Almost 3000 people were kil led, which include Christians, Jews, and Muslims.This act was an elevated operation of terrorism, and it changed the lives of thousand of Americans. In October 2004, a videotape was released by Al-Jazeera in which Osama bin Laden claimed his responsibility of these attacks and stated his inspiration to be the 1982 Israeli attacks at the high-rises in the Lebanon. Once more, he performed this act of repetition ones wrong doing reciprocally. Even if Israel had done a devilish act, Islam had taught to forgive and pray for the blessings, even for the enemies. However, what happened was totally different and diverse from the Islamic teachings.In this videotape, Osama bin Laden said, As I looked at those demolished towers in Lebanon, it entered my mind that we should punish the oppressor in kind and that we should destroy towers in America in order that they taste some of what we tasted and so that they be deterred from killing our women and children. It seems from these terrorism acts an d their statements that this would not stop in the near future, and a war may not be the solution of this issue. Their philosophy, ideology, and psychology are related to their hearts that tends them to controvert in this state of terrorism.One more example of their statements is the incident of July 13, 2006. In the Srinagar region of Kashmir, a man claimed to be the representative of Al-Qaeda and announced the Kashmiris and the people worldwide of their arrival in this region. The spokesperson also attributed the modern blasts to his group calling them a consequence of the Indian oppression, which was suppressed by the Muslim minorities. These series of different statements showed the image of Muslims and particularly, Islam as a religion of war rather than the peace.These acts can only be the motives of political benefits and advantages as no Islamic teachings guide the Muslims to do the struggle in this manner even against their enemies. Therefore, once again it would be bette r to declare that these statements and writings can only be a mirror image of motives behind personal promotion rather than the religious beliefs and teachings. However, it is still confusing to decide the final decision, because the Al-Qaedas nature and extent of its working and operations throughout the world remains a topic of dispute.From the understanding of their statements, we can say that these acts and thoughts are the result of hatred against the United States, Israel, and the other western countries rather than an effort of struggling as per the teachings of Islam. According to their Islamic ideology, these abovementioned countries are taken as the infidels and enemies of Islam. They take it as these countries are trying to abuse the social, economic, cultural, and traditional values of their religion.Many of the Saudi scholars, which were the result of the previously mentioned Wahabism wrote about the United States as the country of corruption, despotism, evil, and aggre ssion. It was considered as a state of spreading abomination and corruption in the world. The resources being used on wines, cigarettes, and sex channels were the cause of their hatred against these western countries. In order to persist their desire of revenge against these states, they portrayed themselves as the true representatives, scholars, and believers of Islam.Young Muslims were brainwashed and persuaded to sacrifice their lives for the motive of Islam. However, the main objective was to humiliate the enemy rather than to honor the religion. The different proclamations of these extremists, such as, the future conquest of Rome and all of Europe the state of confrontation with the west civilians in the infidel states deserve to die democracy as the religion of the infidels and seeing the West as Gods enemy are some of the many and various statements given by these extremists.These statements only portray their personal motives behind these acts and not the Islamic ideology i n any sense. Many experts, writers, investigators and analysts have tried their best to analyze the Al-Qaedas position, in the light of their statements and writings, but it is still a topic of argument due to its anonymity. In this discussion, we tried to examine and scrutinize the testimonials of this militant group to decide whether they are playing a role as an Islamic group spreading true religious teachings and beliefs or it is an extremist group that is trying to cope up its problems radically.Conclusively, according to the investigations done by different experts and facts available for the analysis, the Al-Qaeda network does not display or seems to be trying to portray an original picture and ideology, which was given by the Holy Quran and the courier of Allah, to the Muslims of the world. References Jason Burke. (2004). Al-Qaeda a True Story of Radical Islam. I. B. Tauris. Daurius Figueira. (2004). the Al Qaeda Discourse of the Greater Kufr. iUniverse. fasten K. Berner. ( 2005). the World According to Al-Qaeda. Booksurge Llc. Olivier Roy. (2004). Globalised Islam the search for a new Ummah. C. Hurst & Co.Publishers. Robert O. Marlin. (2005). What Does Al Qaeda Want? Unedited Communiques. northeastward Atlantic Books. Paul J. Murphy. (2004). The Wolves of Islam Russia and the Faces of Chechen Terror. Brasseys. Dele Ajaja. (2006). The Return of Al-Qaeda When a Dreaded Terrorist Reaches the Turning Point. iUniverse. David Malone (2005). Bin Ladens visualize The Project for the New Al Qaeda Century. Trafford Publishing. Phillip Margulies. (2003). Al Qaeda Osama Bin Ladens Army of Terrorists. The Rosen Publishing Group. Al-Qaeda from Wikipedia, the free encyclopedia. http//en. wikipedia. org/wiki/Al-Qaeda Retrieved November 30, 2006

Virgin Mobile Usa Analysis

double-dyed(a) supple ground forces abstract pic August 08, 2009 Table of Contents Table of Contents2 Introduction3 Internal constituent military rank (IFE hyaloplasm)4 External Factor rating (EFE Matrix)5 Porters Five Forces6 Porters Generic Forces6 Financial analysis7 agonistic indite Matrix8 The Marketing Mix-The 5 Ps9 constitute Issues10 Boston Consulting Group (BCG Matrix)11 GE / McKinsey Matrix12 Space Matrix14 Recommendations16 Introduction double-dyed(a) rambling is a great caller that has been successful base in the U. K.The family is thoroughly known for its brand extension and was the first conjunction to introduce the lively Virtual Network Operator (MVNO) in the U. K. , where they leased network space frame another unshakable instead of running a network in-house and as a result avoiding cornerstone and large fixed cost. The company was well known for its hip and trendy position in the U. K. , and catered to the callowness market. Although they a ssume had a couple failures in the past including launching the MVNO in Singapore, the company decided to endanger into the U.S. complete(a) expeditious positions itself to come up with an appealing offer and ensure a run outrank of one million subscribers in the first grade and three million by the fourth family. holding with the brand strategy and philosophy of making a difference, it enters aras, which are not well served which in this elusion is the age group of 15-29 due to their low frequency of usage and poor credit rating. While targeting this atom lifestyle and psychographics factors are important as usage is inconsistent, and based on school and, vacation periods.Virgin customers are attracted to the products and serve wells because of the flexible monthly terms, easy to understand pricing structures, stylish distributesets offered at low-cost prices and relevant mobile selective information and entertainment content. Virgin offers products and services on a fl at per-minute al-Qaida and on a monthly basis for specified quantities, or buckets, of minutes purchased in advance in each case, without requiring customers to enter into long-term contracts or commitments (Virgin nimble USA). Internal Factor Evaluation (IFE Matrix) Internal Factor Evaluation Matrix (IFE Matrix) CRITICAL SUCCESS FACTORS Weight rate Weighted Score What are those factors in the internal purlieu which are critical to the future success of the Relative How well has the secure, 2. 50 = the firm and organization? Importance of thator its strategies, its strategies are not Does management have control over them? (The execute should be yes) factor in the responded to the capitalizing on firms industry factor? opportunities or avoiding 0=Not important 1 = poor reaction holy terrors. 1=Very Important 2 = average response 2. 0 = the firm, and/or or Critical 3 = above average its strategies, is/are response responding well to 4 = superior respons e threats and opportunities in its industry. STRENGTHS Virgin brand name Globally recognized brand name 0. 25 4 1 Competitive Price of Phone Package 0. 03 2 0. 06 On-line Store 24/7 0. 2 2 0. 04 Excellent Sales Promotions 0. 1 3 0. 3 Pro-active and quick to act 0. 12 3 0. 36 Friendly staff Good at understanding and meeting customer postulate 0. 04 3 0. 2 Targeting a narrow target market less ad costs 0. 02 4 0. 08 50-50 joint profess with Sprint no worry for fixed costs or physical structure 0. 1 4 0. 4 An exclusive multiyear content and marketing concordance with MTV networks to deliver music, games and0. 05 4 0. other MTV-, VH1-, and Nickelodeon based content to Virgin Mobile subscribers Unique mobile features and extras 0. 02 3 0. 06 Channel strategy that is more than closely aligned to its target market selection. 0. 02 3 0. 06 Unique cast youth oriented other providers focus on on barter people. 0. 02 3 0. 06 Unique advertising strategy 0. 02 4 0. 08 WEAKNESSES confine Low advertising budget 0. 3 4 0. 52 No contract option means that there is a panorama of having higher churn rates. 0. 01 3 0. 03 New Foreign cross associated with Music/Travel 0. 01 2 0. 02 CBD localization of function is busy/inconvenient for Suburb Customers 0. 02 1 0. 2 Mobile Coverage 0. 01 1 0. 01 Separate burster/Account information (More Direct Mail) 0. 01 2 0. 02 number 1 3. 44 3. 4 2. 5 Virgin Mobile exhibited internal weaknesses and strengths within its environment rated above weighted fall guy of 3. 44 on a scale of 1 to 4. This can be attributed to the good leadership that includes friendly staff, the market niche that is image youth oriented, unique advertising strategy, channel strategy on the other hand limited advertising budget, potential higher churn rates and poor mobile coverage expose Virgin Mobiles weaknesses that must(prenominal) be addressed. External Factor Evaluation (EFE Matrix) External Factor Evaluation Matrix (EFE Matrix) CRITICAL SUCCESS FACTORS Weight Rating Weighted Score What are those factors in the internal environment which are critical to the future success ofRelative Importance ofHow well has the firm, or 2. 50 = the firm and its the organization? that factor in the its strategies, respondedstrategies are not Does management have control over them? The dissolvent should be no) firms industry to the factor? capitalizing on 0=Not Important 1 = poor response opportunities or avoiding 1=Very Important or 2 = average response threats. Critical 3 = above average 2. 0 = the firm, and/or response its strategies, is/are 4 = superior response responding well to threats and opportunities in its industry. OPPORTUNITIES Penetration among consumers 15-29 is significantly lower and the growth rate among this 0. 12 4 0. 8 demographic is projected to be robust in the next 5 years this fraction hasnt been targeted yet tax revenue fo r mobile entertainment projected to increase steadily over the next few years. 0. 1 4 0. Open more Virgin Mobile Stores across Capital Cities/Regional Markets 0. 05 3 0. 15 comprise into Music/Travel packages 0. 25 4 1 Wider Mobile Phone Coverage- internal & International 0. 1 3 0. THREATS Market seems to have reached maturity 0. 14 3 0. 42 Market is overcrowded 0. 15 2 0. 3 Customers ages 15-29 are low value subscribers dont use their cell phone regularly 0. 3 2 0. 06 Limited National Coverage 0. 01 2 0. 02 The age group targeted tends to have poor credit fiber 0. 03 3 0. 09 Competition from A T & T, T-Mobile USA, Cellco and Verizon etc 0. 02 2 0. 4 Total 1 3. 26 3. 26 2. 5 Virgin Mobiles response to external opportunities and threats within its environment is rated above weighted score of 3. 26 on a scale of 1 to 4. in that respect are wide opportunities for Virgin Mobile to open more Virgin Mobile Stores across Capital Cities/Regional Markets.Make the o ffers more engaging by Integrating Music/Travel packages. Provide wider Mobile Phone coverage-National & International. On the other hand there are threats that are looming due to the market that seems to have reached maturity and overcrowded. There is limited National coverage which needs to be expanded. There is also Competition from A T & T, T-Mobile USA, Cellco and Verizon etc. These threats must be countered effectively. Porters Five Forces Supplier power (Weak) Lots of cell phone providers, wherefore companies alike Kyocera lower prices to contract with service providers. Buyer power (Strong) Current cell phone service providers are numerous, which allows for many options for buyers. Barriers to insertion (Weak) There is nothing that give prevent Virgin from competing to an untapped market. The threat of substitutes (Weak) There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market ca nnot afford sophisticated PDA service. Degree of Rivalry (Strong) Competitors have brand recognition in the US and have the majority of the market share. Porters Generic Forces Virgin Mobile applies the three generic strategies.Cost leadership strategy that seeks to minimize costs and maximize profits. For example the company had entered into distribution agreements with Target and Best Buy, both of which charged lower commissions than traditional industry channels $30 per phone, versus an industry average of $100. 6. They also sought to hire talented staff that is friendly and good at understanding and meeting customer needs. In terms of differentiation, the team decided that a key wear of the Virgin Mobile service would involve the delivery of content, features, and entertainment, which they called VirginXtras. To this end, the company signed an exclusive, multiyear content and marketing agreement with MTV networks to deliver music, games, and other MTV-, VH1-, and Nickelodeon based content to Virgin Mobile subscribers. Therefore Virgin Mobile focuses on unique image that is youth oriented while other providers focus on business people. Virgin Mobile also signalised its service by good customer care. There are advantages and risks exhibited with each strategic option. Virgin Mobiles opportunities in this market were based on determining the unmet needs and creating new ways or means for satisfying these unmet needs.And it had to be based on buyer types, buyers needs and the technological means of satisfying those needs. Virgin Mobile used a more concentrated approached they identified buyers needs by focusing on the age group 15 to 29 with specifically those with no credit and may not have usage or a potbelly of minutes The Company put an emphasis on usage of minutes, style, fashion, fun, honesty and great value for money. This instalment represented a possible opportunities for market penetration.It identified two attitudinal and lifestyle markets in their chosen segment those that had no credit and treasured a phone with no contracts but can indulge in text messaging, downloading information into the cell phone and they were more likely to use ring tones, faceplates and graphic and those that wanted a phone as a fashion statement. Even people with similar usage needs, practically have differing lifestyles representing various value sets. For example some people have an active lifestyle in which sports and fitness play an important role, while for others, art, fashion and trends may be very important. Financial AnalysisVirgin Mobile USA, Inc. get wind numbers for fiscal year ending December, 2008 Sales $1,323. 5M One year growth 0. 8% Net income $7. 9M Income growth 88. 4% AT Mobility Key numbers for fiscal year ending December, 2008 Sales $124,028. 0M One year growth 4. 3% Net income $12,867. 0M Income growth 7. 7% Cellco Key numbers for fiscal year ending December, 2007 Sales $43,900. 0M One year growth 15. 5% T-Mobile USA Key numbers for fiscal year ending December, 2008 Sales $1,323. 5M One year growth 0. 8% Net income $7. 9M Income growth 88. 4% Verizon Key numbers for fiscal year ending December, 2008 Sales $97,354. M One year growth 4. 2% Net income $6,428. 0M Income growth 13. 7% Reference http//www. hoovers. com/virgin-mobile-usa/ID__156760/free-co-competitors. xhtml The main competitors are AT&T, Cello, T-Mobile USA and Verizon. Initially, Virgin may have no great profits since they are exhausting to be the low cost provider. Although they were profitable in the UK, they have no brand recognition in the US to fall back on. Based data, Virgin Mobile is able to compete effectively with their major competitors as far as sales are concerned. They are also able to do this will less employees, meaning low operating cost.The companys ability to compete effectively gives a good indication on their ability to keep their current market share and expand operations into new target markets. Competitive P rofile Matrix Competitive Profile Analysis Competitive Profile Matrix Virgin Mobile AT & T Cingular Verizon Sprint Critical Success factors Weight Rating W.T. Score Overall Market Size 0. 20 5 1 Annual Market yield Rate 0. 20 5 1 Sector Profitability 0. 12 4 0. 48 Competitive Intensity 0. 14 1 0. 4 Global Opportunities 0. 12 4 0. 48 Regulatory regime 0. 05 3 0. 15 Opportunity to Differentiate 0. 04 5 0. 2 proficient Requirements 0. 5 1 0. 05 Entry Barriers 0. 02 1 0. 02 Distribution Structure 0. 06 5 0. 3 Total 1 3. 82 Business unit of measurement Strength Factors Factor Weighting Business Unit Rating Value Market Share 0. 2 1 0. 2 Share Growth 0. 2 4 0. Product Quality 0. 05 2 0. 1 Brand Reputation 0. 1 1 0. 1 Distribution Network 0. 31 5 1. 55 Promotional Effectiveness 0. 05 5 0. 25 Production Capacity 0. 2 4 0. 08 Cost forethought 0. 01 5 0. 05 R Performance 0. 02 5 0. 1 Management 0. 04 4 0. 16 Total 1 3. 39 picMcKinsey model above shows us hygienic business attractiveness and that the business strength for Virgin Mobile is fairly low. The fact of the matter is that competition in the cellular phone business is strong with many competitors. Currently the top providers operate to benefit themselves and not the consumer with high prices and limited features for the money. Consumers have various choices as far as provider is concerned, but no company has differentiated themselves to benefit the consumers pocket. Virgin Mobile must strive to excel. Space Matrix Strategic Position & Action Evaluation pic Internal Strategic Position External Strategic Position Competitive Advantage Industry attractiveness Ratings Ratings (-6 worst, -1 Best) (+1 worst, +6 Best) -5 Market share 5 Market Growth potential -4 Product quality 2 Profit potential -3 Product life cycle 4 Financial stability -5 Brand & Image 5 Resource utilization -3 Customer loyalty 2 Capital intensity -3 scientific know-how 2 Barriers to entry Total -23 Total 20 Avg AVG 3. 33 -3. 83 Total axis X score -0. 0 Financial Strength Environmental Stability Ratings Ratings (+1 worst, +6 Best) (-6 worst, -1 Best) 4 ROI -3 Technological changes 2 Leverage -5 Demand Elasticity 3 Liquidity -3 Price range of competition 3 Capital required/available -6 Barriers to entry 3 Ease of market exit -6 Competitive hug 2 Risk involved in business -5 Price elasticity Total 16 Total -28 Avg Avg 2. 67 -4. 67 Total axis Y score -2. 00 With the given the Space Matrix data we realize that the company should pursue a defensive strategy. The implication is that the firm is operating within a market that is experiencing negative to stable growth and that Virgin Mobile is experiencing severe financial constraints.Virgin Mobile knows that the market is saturated and very competitive they went ahead and positioned themselves to pursue their niche in the market share. I recommend applying a combination of retrenchment, divestiture, liquidation and concentric diversification. Recommendations Virgin Mobile wants to compete within a new market and not have the competition beat them in this game. Several options as far as pricing were developed by the company. They can either clone existing prices, price infra the competition, or create their own unique pricing strategy. Cloning the industry, will not allow them to differentiate themselves in order to stand out from the competition, although, it would be easy to promote.Pricing below the competition would compose be copying the competitors strategy, but just offering a lower price. Their solitary(prenominal) differentiating factor would be that they were cheaper. I recommend a different strategy. Creating the new plan would bring most the changes that consumers want such as eliminating contracts, offering pre-paid services, lower priced phones, and eliminating hidden fees. Although this strategy could be risky, they will at last do what they set out do which was to gain the market share of the under-30 crowd. With the options that MTV, VH1 and Nickelodeon networks will offer, I believe consumers will see the added value in the product as opposed

Victoria’s Secret Pink: Keeping the Brand Hip

Case 6 Victorias underground intercept Keeping the Brand Hip As consumers, we pay heed to what is hip and trendy in the market dwelling house as it relates to fashion. Advertising plays a large subroutine in the fashion decisions made by vaingloriouss and pre-adults a same. For instance, advertisers for Victoria mystery wipe out done a brilliant subscriber literary argument of creating an association with the Victoria Secret grime and the visual im duration of lingerie that immediately comes to mind. They do this by using famous super models to market their signature bras, panties and sleepwear.This association is then projected back on the consumer, who begins to believe that they can be just a seductive as the Victoria Secret supermodels if they procure this lingerie. A dilemma that whitethorn arise from this is that sometimes ethical boundary cable television services may become wooly or even crossed when advertisers try to establish a hindquarters audience. In an ef fort to retrovert profits, companies may be putting themselves at risk by targeting audiences that argon overly young for their sexu wholey charged merchandise. . Analyze the buyer decision process of a typical garden pink client. The typical Pink customer is a young and swagger woman that enjoys prospering garb. For women who may think that the Victoria Secret line is too racy or sexy for them, the Pink line offers a casual alternating(a) that allows young women to feel cute and playful. The Pink brand is typically associated with and is characterized as an approach intersection, which is a result that provides a consumer a form of enjoyment.A typical Pink consumer uses personal influences to make purchase decisions. For example, this line of clothing is basically ge argond toward college coeds, who are usually seen sporting loungewear in daily life. Pink consumers are able to take their personal sense of style to the next level by wearing clothing that better suits their p ersonalities. In this line, loungewear has been redefined by the use of bright colors, stripes and polka-dots the line reflects personalities that are more fun.Likewise, modus vivendi and social class play a large role in buyer decision. Pink customers are fortunate enough to be able to afford to spend their disposable income on fashion frontwards brands such as these. Lastly, grow and life stage impacts buyer decision. The intended target audiences for the Pink brand are women between the ages of 18 through 30 , which includes the later part of Generation X and roughly of Generation Y. This subculture perceives themselves as young and result dress accordingly and make a fashion teaching with the popular Pink brand.The women in this target group who are interested in being fashionable will look to social requirements of them when making fashion decisions. If they know their age group is being targeted by the Pink advertisers and they think that Pink is hip and stylish, they wi ll likely be influenced to buy it. Consumers wearing modernistic clothing products tend to feel better about themselves and perceive themselves as conforming to modern times. 2. take the concept of aspirational groups to Victoria Secrets Pink line. Should marketers have boundaries with regard to this concept?Victoria Secret has positioned the Pink line in a way that it will target young consumers through their entry-level product so that they continue to be loyal customers and purchase the Victoria Secret brand as they age. Marketers have an ethical and social responsibility to ensure that they are non marketing to a young target age group if the product poses an inherent health risk or is sexually charged. Such is the boldness with the tobacco companies. Their advertisements were indirectly gaining the attention of minors. I believe that Victoria Secret is not exploiting younger age groups with their Pink line.Even if tweens are interested in the product, there is little cause for concern since the line is intended to be cute and playful, rather than sexy. Unfortunately, because of age compression, children are doing away with childlike images at a much earlier age. The get to grow up is very visible when it comes to fashion. For this reason, marketers need to be energetic in making sure that they target and advertise to the appropriate age group. In this day and age we place blame on the fashion industry and manufactures for the skimpy clothing products that are introduced to the market place and essentially to our children.Although there is some truth to this, we must not minimize the essential role that parents need to play in ensuring that the boundaries for their children are met. 3. Explain how both the confirmatory and negative consumer attitudes toward a brand like Pink develop? How might someones attitude toward Pink change? From a confirming side, consumers can relate more to the Pink product line as the clothing is characterized as loungewe ar which is satisfied and easy to wear. The consumers are presented with new Pink products every three to four weeks.This in turn keeps customers well-provided with being able to have the latest and greatest attire. Positive consumer attitudes are formed by customer satisfaction with the product. If the customers expectations are exceeded, then they are said to have a cocksure outcome. Positive customer experience will lead to customers being loyal and making repeat purchases. Satisfied customers will in turn be advocates and refer their friends to the Pink line. Negative consumer attitudes are formed when there is dissatisfaction with the product purchased.These customers will most likely never purchase the product again due to their initial myopic experience. A customers attitude towards Pink may change due to some misunderstanding. For example a loyal customer may change their opinion of the company not due to the product, but because of poor customer service. This in turn ca n persuade the customer to purchase from somewhere else. As a business, you need to create and maintain strong customer relationships. It is easier to keep current customers than to attract new ones. 4.What role does Pink appear to be playing in the self-concept of tweens, teens, and young adults? Pink appears to be having a positive influence on the self-concept of young adults. It is not always necessary to look sexy in run to feel good about yourself. Young adult women can look good and feel comfortable at the same time with the Pink line of clothing. Lets face it, not all women love the way they look naked the Pink brand allows them to feel as though they are wearing something young, hip and attractive without having to compete with the supermodels that wear the Victoria Secret line.The tweens and teens are being influenced by external forces such as the media, and by their social groups into wearing the Pink Label. Tweens and teens want to conform to societal expectations and will take any step necessary to accomplish this such as wearing adult clothing in order to fit in and be part of the hip, trendy crowd. Some parents may think that the Pink clothing line may be slightly risky or too provocative for this age group. Though selling to this age group may be a positive economic benefit for Pink, it may tarnish Pinks corporate social image.Parents do not want to see their children dressing beyond their years. Bad publicity may cause customers to boycott the Pink brand and possibly the Victoria Secrets products as well. References Hickling, J. , & Miller, C. (2008). Cigarette pack and advertising displays at point of purchase community demand for restrictions. International Journal of Consumer Studies, 32(6), 574-578. doi10. 1111/j. 1470-6431. 2008. 00694. x. Court, D. , Elzinga, D. , Mulder, S. , & Vetvik, O. (2009).The consumer decision journey. McKinsey Quarterly, (3), 96-107. Retrieved from pipeline ancestor Elite database. Kotler, P. , & Armstrong, G. (2010). Victorias Secret Pink Keeping the Brand Hip. In Principles of Marketing (Thirteenth ed. , pp. 12-13). institutionalise River, NJ Prentice Hall. Creed, W. , Scully, M. , & Austin, J. (2002). Clothes Make the Person? The Tailoring of Legitimating Accounts and the Social Construction of Identity. Organization Science, 13(5), 475-496. Retrieved from Business Source Elite database.

Hotel Computerized Reservation and Billing System Essay

The early evidence of technological submit in the India is to be nominate in the remains of Harappan civilization (4000-3000 BC.). Archaeological remains point to the existence of well planned urban centres the boasted of private and ordinary dwelling laid out in orderly fashion along with roadstead and drainage systems completing them. The drainage systems be particularly remarkable for the times since they ar built impedance and constructed in a manner to allow for regular cleaning. The small drains from privates homes connected to the larger existence drains while the larger dwellings argon invariably multi-storied and all homes were constructed from standardized fired and provided for separate cooking atomic number 18as and toilets. terminus facilities for grains and devouts for trade were built as a public baths and former(a) building intended for various public function.And the urban centres planned riverine or sea-ports with accurate weights and measures were in use and ports such as peckhal were developed as export centres of early manufactured products form smelted copper and bronze. Kilns for smelting copper ingots and casting tools were in existence as were metal tools such as curved or circular saws, pierced affectles and around signifi apprisetly, bronze drills with twist grooves. The drill enab conduct the production of items with unparallel precision for the times and could be regarded as an ancient precursor of the newfangled machine tool.There is as well as evidence of planned irrigation systems and its appears that fire and flood control measures to cherish farms and villages were as well as in decorated in a variety of colours and design. Cotton was self-aggrandizing and apply to produce textiles. LEARNING keenness In their technology they well planned what they necessitate or priority. They use up what they much needed or uses, and every technology they think if that technology can contri neverthelesse them a lot. Like they acquired a drainage system that very useful for their regular cleaning, I learned in their technology that every uses is important so that we wear thint waste a m one(a)y, time to create a particular technology and effort.Definition and boundaryIndia is the reciprocal ohm most populous severalize in the world. It is excessively sometimes called Bharat, its ancient name. Indias bring down frontier stretches from the Arabian Sea on the westboundmost to the utter of Bengal on the east and touches Pakistan, west China, Nepal and northeast and Myanmar, east. New Delhi is Indias capital and Mumbai that formerly Bombay its largest city. The southerly half of India is a largely upland area that thrusts a triangular peninsula into the Indian Ocean in the midst of the Bay of Bengal on the east and the Arabian Sea on the west and has a coastline at its southern tip is Kanniyakumri (Cape Comorin). In the north, towering above peninsular India, is the Himalayan mountain wall, w here rise the three big rivers of the Indian subcontinent-the Indus, the Ganges, and the Brahmaputra.The Gangetic alluvial plain, which has much of Indias arable land, lies between the Himalayas and the dissected plateau occupying most of peninsular India. The Aravalli range, a ragged hill belt, extends from the borders of Gujarat in the southwest to the fringes of Delhi in the northeast. The plain is limited in the west by the Thar (Great Indian) Desert of Rajasthan, which merges with the swampy Rann of Kachchh to the south. The southern boundary of the plain lies close to the Yamuna and Ganges river where the broken hills of the Chambal, Betwa, and parole rivers rise to the low plateaus of Malwa in the west and Chota Nagpur in the east. The Narmada River, south of the Vindhya hills, marks the beginning of the Deccan. The triangular plateau, scarped by the mountains of the Eastern Ghats and westernern Ghats, is drained by the Godavari, Krishna, and Kaveri rivers they break throu gh the Eastern Ghats and, flowing east into the Bay of Bengal, form broad deltas on the wide Coromandel Coast.Further north, the Mahanadi River drains India into the Bay of Bengal. The much narrower western coast of peninsular India comprising straitsly the Malabar Coast and the fertile Gujarat plain, bends around the Gulf of Khambat in the north to the Kathiawar and Kachchh peninsulas. The coastal plains of peninsular India discombobulate a tropical, humid climate. The republic is divided into 28 states Andhra Pradesh Arunachal Pradesh Assam Bihar Chhattisgarh Goa Gujarat Haryana Himachal Pradesh Jammu and Kashmir Jharkhand Karnataka Kerala MadhyaPradesh Maharashtra Manipur Meghalaya Mizoram Nagaland Orissa Punjab Rajasthan Sikkim Tamil Nadu Tripura Uttaranchal Uttar Pradesh and West Bengal (see Bengal). There are similarly s hitherto wedding territories the Andaman and Nicobar Islands Chandigarh Dadra and Nagar Haveli Daman and Diu Delhi Lakshadweep and Puducherry.Kashmir is d isputed with Pakistan. In 1991, India had 23 cities with urban areas of more than 1 million people Ahmadabad, Bangalore (Bengaluru), Bhopal, Chennai (Madras), Coimbatore, Delhi, Hyderabad, Indore, Jaipur, Kanpur,Koch, Lucknow, Ludhiana, Madurai,Mumbai, Nagpur, Patna, Pune, Surat, Vadodara , Varanasi, and Vishakhapatnam. LEARNING INSIGHT I learned that India is one of the biggest countries in the world. They most blessed commonwealth because they compass the biggest and the three great rivers in our world. I learned also that India is the second most democratic country other said that they are second popular because of their largest boundary and their popular rivers.Distinct growThe ethnic composition of India is complex, but two major strains predominate the Aryan, in the north, and the Dravidian, in the south. India is a land of great cultural diversity, as is evidenced by the enormous number of different languages spoken throughout the country. Although the constitution forbids the practice of untouchability, and legislation has been used to reserve quotas for former untouchables (and also for tribal peoples) in the legislatures, in education, and in the public services, the caste system continues to be influential. LEARNING INSIGHT I learned also India is rich and popular in their particular culture. They imperturbable of two major grouped, the Aryan and Dravidian. until now though they are divided into two they also one in terms of sharing and continued influencing of their translucent culture. They are also the land of great cultural diversity that even though the Filipinos admired their cultures. scrimpingIndia often same(p) two separate countries village India, supported by handed-downistic agriculture, where tens of millions live downstairs the p all overty line and urban India, one of the most heavily industrialized areas in the world, with an change magnitudely bourgeois population and a fast-growing economy (and also much poverty). Agric ulture makes up some 20% of the gross domestic product (GDP) and employs about 60% of the Indian people. Vast quantities of rice are grown wherever the land is level and water plentiful other crops are wheat, sugarcane, potatoes, pulses, sorghum, bajra (a cereal), and corn. Cotton, tobacco, oilseeds, and jute are the principal non solid food crops. There are large tea plantations in Assam, Karnataka, Kerala, and Tamil Nadu. The opium poppy is also grown, both for the legal pharmaceutical market and the illegal drug trade cannabis is produced as well. Fragmentation of holdings, inefficient methods of crop production, and delays in acceptance of newer, high-yielding grains were characteristic of Indian agriculture in the past, but since the Green Revolution of the 1970s, significant progress has been made in these areas. Improved irrigation, the introduction of chemical fertilizers, and the use of high-yield strains of rice and wheat run through led to record harvests.The subsistenc e-level existence of village India, ever threatened by drought, flood, famine, and disease, has been somewhat alleviated by chairwomanial term agricultural modernization efforts, but although Indias gross food output has been generally sufficient for the needs of its enormous population, establishment price supports and an inadequate distribution system still threaten many wiped out(p) Indians with hunger and starvation. India has perhaps more cattle per capita than any other country, but their stinting value is ill limited by the Hindoo prohibition against their slaughter. Goats and sheep are raised in the arid regions of the west and northwest. pissing buffalo also are raised, and there is a large fish catch. India has forested mountain slopes, with stands of oak, pine, sal, teak, ebony, palms, and bamboo, and the edged of timber is a major rural occupation. Aside from coal, iron ore, mica, manganese, bauxite, and titanium, in which the country ranks high, Indias mineral re sources, although large, are not as yet profusey exploited.The Chota Nagpur Plateau of S Jharkhand and the hill lands of SW West Bengal, N Orissa, and Chhattisgarh are the most important mining areas they are the source of coal, iron, mica, and copper. There are workings of magnesite, bauxite, chromite, salt, and gypsum. Despite oil fields in Assam and Gujarat states and the output of Bombay High offshore oil fields, India is deficient in petroleum. There are also natural-gas deposits, especially offshore in the Bay of Bengal. Industry in India, traditionally limited to agricultural processing and light manufacturing, especially of cotton, woolen, and silk textiles, jute, and leather products, has been greatly expanded and diversified in recent years it employs about 12% of the workforce. There are large textile works at Mumbai and Ahmadabad, a huge iron and steel complex (mainly controlled by the Tata family) at Jamshedpur, and steel plants at Rourkela, Bhilainagar, Durgapur, and Bokaro.Bangalore has computer, electronics, and armaments industries. India also produces large amounts of machine tools, transportation equipment, chemicals, and cut diamonds (it is the worlds largest exporter of the latter) and has a significant computer software system sedulousness. Its large film industry is concentrated in Mumbai, with other centers in Kolkata and Chennai. In the 1990s the government departed from its traditional policy of self-reliant industrial activity and development and worked to deregulate Indian industry and attract foreign investment. Since then the service industries wee-wee become a major source of economic growth and in 2005 accounted for more than half of GDP inter home(a) call centers provide employment for an increasing number of workers.LEARNING INSIGHT Sometimes when we observed the country of India, we come in our mine the most poverty country, because sometimes that the way we recognized the country, but the truth India also is rich in t he other products that we have, but sometimes even though we are plenty in that particular products we dont avoid to have a two kinds of people, the poorest and riches. The India also is most rich in oil, that even though our country importing them because of their great three rivers. So India has also a big possibility to be one of the riches countries someday because of their products and the contribution of the people there.HistoryThe people of India have had a invariable civilization since 2500 B.C, when the inhabitants of the Indus River valley developed an urban culture based on commerce and sustained by agricultural trade. This civilization declined around 1500 B.C., probably due to ecological changes. During the second millennium B.C., pastoral, Aryan-speaking tribes migrated from the northwest into the subcontinent. As they settled in the middle Ganges River valley, they adapted to antecedent cultures. The political map of ancient and knightly India was made up of myriad kingdoms with fluctuating boundaries. In the 4th and 5th centuries A.D., northern India was unified chthonian the Gupta Dynasty. During this period, cognize as Indias Golden Age, Hindu culture and political administration reached new heights.Islam short-circuit across the Indian subcontinent over a period of 500 years. In the 10th and 11th centuries, Turks and Afghans invaded India and formal sultanates in Delhi. In the early 16th century, descendants of Genghis Khan swept across the Khyber Pass and establish the Mughal Dynasty, which lasted for 200 years. From the 11th to the 15th centuries, southern India was dominated by Hindu Chola and Vijayanagar Dynasties. During this time, the two systemsthe prevailing Hindu and Muslimmingled, leaving lasting cultural influences on each other. The first British outpost in South Asia was established in 1619 at Surat on the northwestern coast.Later in the century, the East India accompany opened permanent trading stations at Madras, Bomb ay, and Calcutta, each under the protection of autochthonal rulers. tuition insight India started also in small things, they start nothing the likes of us, but the leaders run into the way that India is to be the one most popular country, but later on they recognized second of the most popular after the China. They recognize in terms of their achievements, invention and discoveries. They also develop their country and protect their country and what they have to reserve for the new generation. quarrels and literary worksThe language and literature of India has age-old tradition. Language and literature in India, in the present times is a wonderful mixture of various regional, national and international influences. However, the discussion about language and literature of India never completes unless they talk about the Rig Veda manuscript in Devanagari, during the early 19th century. According to the historical evidences, the Rigvedic Sanskrit is one of the oldest attestations of any Indo-Iranian language. Sanskrit is also regarded as one of the earliest language of the Indo-European language family, which intromits English and most European languages. However, when it comes to spoken language, Hindi, always deserves a special attention. It is the Sanskritized register of the Khariboli dialect. In addition to all modern Indo-Aryan languages, Munda languages and Dravidian languages have derived a lot of words either directly from Sanskrit, or indirectly via middle Indo-Aryan languages. Sanskrit is the mother of all the literary forms of (Dravidian) Telugu, Malayalam and Kannada.Part of the Eastern Indo-Aryan languages, the Bengali language took its form from the eastern Middle Indic languages and its roots can be traced to the 5th century BC Ardhamagadhi language. Tamil also is one of the leading classical languages in India, which has its source in the Proto-Dravidian languages. It was the spoken medium around the trine millennium BC in peninsular India. And the literary pieces in this language are in existence for over two thousand years. The earliest epigraphic records in Tamil language were found in the third century BC. Another major Dravidian language, Kannada is in existence since the mid-1st millennium AD. It was highly flourished during the 9th to 10th century of Rashtrakuta Dynasty. It was also popular in the Satavahana and Kadamba periods. The language and its narration existed for over 2000 years.The Ashoka rock edict found at Brahmagiriis known to be inscribed in Kannada. Indian epics are considered to be forming a significant part of countrys literature . The Ra mayana and the Mahabharata are known to be the oldest preserved epics of India. Versions of these great literary pieces have been adopted as the epics of Southeast Asian countries like Thailand, Malaysia and Indonesia. The Ramayana consists of 24,000 verses in seven books and 500 cantos , which narrates the story of Rama (an incarnation or Avatar of the Hindu p reserver-god Vishnu) and his wife Sita, who is abducted by the demon king of Lanka, Ravana. In fact, this epic is considered the primary one to establish the role of dharma as the maneuver force of living a vivification. The epic Mahabharata is the earliest of all. It dates back to 400 BC and is estimated to have reached its final form by the early Gupta period. Other regional variations of these, as well as un related to epics include the Tamil Ramavataram, Kannada Pampa Bharata, Hindi Ramacharitamanasa, and Malayalam Adhyathmaramayanam. Many other epic literatures, written in classical languages are also popular in India.LEARNING INSIGHT In terms of language and literature in India also influences of regional, national or international. They have greatest language like us that we can give a special attention or we can be proud when we speak in that language. The India also is has a popular people in terms of their literature, they also popular because of their greatest contribu tion and controversial literature that they written even though it is maybe old other can mark in their boob and mine.BeliefsThe Indian society is fast progressing, there are many people who are still irrational and have a strong faith in the local beliefs. While some of them are quite a hilarious, few others are really interesting, as many aspects of life are linked to them. Few beliefs even find their way into the Indian spiritual texts and scriptures.The standard viewpoint is that most of the Indian beliefs and values have sprung with an objective to protect from evil spirits, but some were based on scientific ratiocination. With the passage of time, the reasoning part behind the origin of these cultural beliefs and superstitions got eroded. That is exactly why most of these beliefs appear unsubstantiated and false. However, in reality, there are many such beliefs in the Indians culture which are absolutely absurd and have no logic behind them.Superstitions are deemed as per tinent in India because these, generally, hint at future occurrences and can be either good or bad. Thus, anything from the call of a bird to the falling of utensils is considered an signal in India. Many of the traditional superstitions in India are connected with animals, birds and reptiles. For instance, seeing an elephant when one is leaving for a journey is considered lucky. This is because an elephant represents Lord Ganesha, the Indian God who is the harbinger of good luck and removes obstacles.Similarly, other auspicious signs could be cawing of a black crow in ones house, as it forecasts the arrival of guests. Seeing a peacock on a journey is also considered lucky, but hearing its shrill sound is bad. Indians tactile sensation happy if a sparrow builds a nest in a new house because it signals good fortune. A very old belief is that if you kill a cat, you have to offer one in gold to a priest. This belief or superstition was concocted by the priests to protect the cats, w hich are useful in killing the rats in peoples houses.Leaving ones home after espouse or for some other important task is a significant occasion. Thus, Indians often consult astrological charts to fix an auspicious time for this. Again, it is considered lucky to see cereals, paddy, cotton, hay or a newly wed before embarking on a journey. In India, you may also come across or hear about people who help in interpreting others dreams. Even the daily life of Indians is governed by beliefs and superstitions. For example, Monday is not an auspicious day for shaving and Thursday is a bad day for swear out ones hair. LEARNING INSIGHT A particular country even though they have a fast progressing we dont avoid or omit to believe in our belief. We dont have the right to control their self to beliefs, because sometimes in their beliefs they find the goodness but if there is good their also bad. Sometimes the country also recognized in their beliefs so we need to respect them.ReligionIndia i s the birth place of four of the worlds major religious traditions namely Hinduism, Jainism, Buddhism and Sikhism. Religion has been an important part of the countrys culture. Religious diversity and religious tolerance are both established in the country by law and custom. A vast majority of Indians tie in themselves with a religion. According to the 2001 census, Hinduism accounted for 80.5% of the population of India. Islam (13.4%), Christianity (2.3%) and Sikhism (1.9%) are the other major religions followed by the people of India. This diversity of religious belief systems existing in India today is a result of, besides existence and birth of native religions, assimilation and sociable integration of religions brought to the region by traders, travelers, immigrants, and even invaders and conquerors.Zoroastrianism and Judaism also have an ancient floor in India and each has several thousand Indian adherents. India has the largest population of people adhering to Zoroastrianism and Bahai Faith anywhere in the world. Many other world religions also have a relationship with Indian spirituality, like the Bahai faith which recognizes Lord Buddha and Lord Krishna as manifestations of God Almighty. The Muslim population in India is the third largest in the world. The shrines of some of the most famous saints of Sufism like Moinuddin Chishti and Nizamuddin Auliya are in India and attract visitors from all over the world. India is also home to some of the most famous monuments of Islamic architecture like the Taj Mahal and the Qutb Minar. Civil matters related to the community are dealt with by the Muslim Personal Law, and constitutional amendments in 1985 established its primacy in family matters.The musical composition of India declares the nation to be a secular republic that must uphold the right of citizens to freely idolise and propagate any religion or faith. The Constitution of India also declares the right to freedom of religion as a fundamental right. Citizens of India are generally tolerant of each others religions and retain a secular outlook, although inter-religious marriage is not widely practiced. Inter-community clashes have found little support in the social mainstream, and it is generally perceived that the causes of religious conflicts are political rather than ideological in nature. LEARNING INSIGHT I learned also that India known or recognized because of the big contribution of the religion. That all of us know that religion is one the biggest part of the culture of one country. They are also known because many of other religions in the world have a relationship in the Indian spiritual Even though our country has a relationship to the Indian spiritually.Form of governmentIndia is a federal state with a parliamentary form of government. It is governed under the 1949 constitution. The prexy of India, who is head of state, is elected for a five-year term by the elected members of the federal and state parliaments, ther e are no term limits. Theoretically the president possesses full executive power, but that power actually is exercised by the prime minister and council of ministers, who are appointed by the president. The ministers are responsible to the lower house of Parliament and must be members of Parliament. The federal parliament is bicameral. The top(prenominal) house, the Council of States, consists of a maximum of 250 members the great majority are apportioned by state-each states delegates are chosen by its elected assembly-and 12 members are appointed by the president. One member represents the juncture territory of Puducherry. Members serve for six years, with one third retiring every other year.The lower house, the batchs Assembly, is elected every five years, although it may be dissolved earlier by the president. It is composed of 545 members, 543 apportioned among the states and two chosen by the president. There is a supreme court consisting of a chief justice and 25 associate justices, all appointed by the president. Administratively, India is divided into 28 states and seven union territories. State governors are appointed by the president for five-year terms. States have either unicameral or bicameral parliaments and have jurisdiction over police and public order, agriculture, education, public wellness, and local government.The federal government has jurisdiction over any matter not specifically reserved for the states. In addition the president may intervene in state affairs during emergencies and may even suspend a states government. LEARNING INSIGHT Like us, the India also has a state organization that composed of president that they has a power to the country but the different is the power is from their prime minister that we dont have. The president have a big obligation for their country, they have also for the small places organization to help the president and the prime minister.Traditional wellness care approachesIndia is a country of 1.2 b illion people India contains extremes of wealth and poverty, with state-of-the-art hospitals and areas devoid of any formal healthcare services. This newly-launched program examines traditional approaches to healthcare in India and how such systems contain into the countrys overall health and development. Coursework will cover the theoretical and practical aspects of traditional health systems, particularly Ayurveda, yoga, and Siddha. Students will engage with a diversity of practitioners and healers through lectures and site visits to highly regard traditional health institutions.Students will be able to situate these practices within larger Indian socio cultural and economic contexts. While modern allopathic healthcare is highly regarded across South Asia, local and traditional medicinal systems continue to be valued and regularly practiced. With the recent establishment of the new government department AYUSH (Ayurveda, yoga, Unani, Siddha, and homeopathy), under the Indian Mini stry of Health and Family Welfare, traditional medicine has gained new ground. The program is designed for undergraduates studying health sciences or liberal arts. Indian civilization is one of the oldest heritages of mankind. It is comprehensive having multi faceted cultural aspects.Ayurveda the mother of all traditional health care sciences is the part & parcel of Indian culture but in spite of this it has a separate identity & status. Ayurveda is co-existed since the emergence of humanity about 3 to 5 thousand years B.C. In Ayurveda ancient mega texts it is mentioned that, the Brahma creator of universe has recollected memorized the Ayurveda and advised for the welfare of the humanity. Ayurveda is the most pragmatic & progressive health care science, in span of time, it is enriched with many new practices, procedures & materials assuming the present status, the existing documented Ayurveda are the meager part of delivered ancient Ayurveda.

Marketing Analysis Essay Example | Topics and Well Written Essays - 1500 words

Marketing Analysis - Essay ExampleThe high portaging prices, and bureaucracies imposed by sale of bionic products is based on the high production costs and minimized vendor efficiency.The economic policies promote competition through influencing positive performance of sales in artificial limbs. The bionic limb products have protracted sales in the country based on the expected turns of lower annual performance and differences in economic aspects. Primarily, the connection bases its application on global financial crisis that affects most countries financial statuses. The governments of such countries yell slow economic growth of their GDP leading to trim back levels of incomes. The implosion on customers buying behavior is reduced purchases and solicitation of alternative forms of therapy (Baines & Fill, 2014, p 74).The component is a significant implication of the consideration of bionic components utilize in making life easier for the users lives (Baines & Fill, 2014, p 47). T he growth in global population includes various segments of influences within the bionic limb industry. There is an increasing ratio of bionic devices in use through higher(prenominal) levels of patients.The competition increment allows for developments in technology and growth in influence of financial positions for each element of the market. The application of technology offers a viable approach to embracing diversity based on manufacturings maturity and capacity (Baines & Fill, 2014, p 23). This concept impacts differently on various levels of innovation in the company. diversification of technologies allows for increased innovation, interaction, integration, and development potential.The increase in health care expenditure coupled with the emergence of extra healthcare facilities the emerging economies to provide more growth opportunities among markets for medical bionic implants. The customers

CASE 7 Study Example | Topics and Well Written Essays - 250 words

7 - Case Study Exampletead of passenger shippers to ensure that the dark services offered by the cargo shippers coincided with later afternoon pick-ups and next-time deliveries (Hill, 2011), which were actually the choice of customers. Again, Federal Express took more than responsibility of the services it offered to customers and this has remained till date. This is done by ensuring that even in the case of door-to-door deliveries the association uses its internal economy agents instead of relying on external third party companies. With this, customers be assured to guaranteed delivery and are well informed of whom to go to when the need arises.Computer companies that follow different business models are Apple and Dell. Apple follows a cost leadership strategy emphasizing quantity over property with its Big Bell Value menu. With this, the company perceives growth from a perspective where every individual submission the premises of the company can get as many information and c ommunication technology tools as possible. As more people are served with various hardware and software, even at lower prices, the accumulated revenue increases. Dell follows a focused differentiation strategy with its limited hardware manufacturing. Unlike Apple, in that respect is total absence of software manufacturing. With this, there is a belief in the need to specialize in one area only so that with the provision of quality products, costs can be increase to meet expected revenue

Intercultural studies Finding Nouf Research Paper

Inter heathenish studies Finding Nouf - Research Paper ExampleThe prat for major events in the story is when Nouf, a sixteen-year-old girl goes missing thereby triggering her family to organize a search. The family strains for a lead from Nayir Sharqi, regarded as a desert guide, to help the search party. After 10 days of search, anon. desert pilgrims discover her body just when Nayir was to give up. The test carried by coroners dapple indicates that the cause of death was drowning. The familys dissatisfaction by the coroners investigation triggers Nayir to sacrifice on a journey of finding out what transpired at the time of death. The journey to determining the cause of death makes Nayir to seek for help from Katya Hijazi, who is one of the workers at the coroners office. Katya Hijazi is courageous enough to carry her own investigation even though her confederation with Nayir was at stake because of the pagan beliefs. Nayir has to antagonize the cultural limitation and his rel ish for a partnership with a female character. The writer presents a society which enshrines discrimination by its cultural patterns. Intuitively, the presented society is deeply rooted in their Muslim culture which serves as the influence of the themes presented in the novel. The writer presents the culture as having different forms of patterns which serves in modeling the relationship between the people. Generally, one of the major cultural patterns presented is the need to shun any partnership between men and women. This is evident when Nayir goes to work in partnership with Katya to realize the cause of death (Ferraris, 23).