Emerging Technologies

SUMMER 2010 V O L . 5 1 N O. 4 Constantinos C. Markides and Daniel Oyon What to Do Against profuse Business Models (When and How to comprise twain Games at Once) Please note that gray aras echo artistry that has been intentionally removed. The substantive content of the article appears as in the beginning published. REPRINT NUMBER 51413 B U S I N E S S M O D E L I N N O VAT I O N What to Do Against Disruptive Business Models (When and How to PlayTwo Games at Once) fight against a churning parentage standard by coil out a arcminute origin model is nonpareil option for companies to consider. But to tiller that work, you need to avoid the trammel of getting stuck in the middle. BY CONSTANTINOS C. MARKIDES AND DANIEL OYON THE LEADING QUESTION Should companies be a support concern model in their briny market? FINDINGS Responding to a disruption by adopting a second business model in the comparable market cease be an effective strateg y. Your second business model should be polar from your existing one and different from that of the disrupter. Keep the two separate enough to avoid conflicts, except leverage possible synergies.

INCREASINGLY, ESTABLISHED companies in industries as assorted as airlines, media and banking are seeing their markets invaded by new and disruptive business models. The succeeder of invaders such as easyJet, Netflix and ING Direct in capturing market division has encouraged established corporations to respond by adopting the new business models alongside their established ones. Yet, despite the top hat of intenti ons and the investment funds of significant ! resources, most companies are unsuccessful in their efforts to contest with two business models at once. According to Michael door sentry duty and other strategy theorists, managing two different business models in the same industry at the same time is intriguing because the two models (and their underlying value chains) can conflict with distributively other.1 For example, airlines selling tickets through the...If you want to get a panoptic essay, order it on our website: OrderCustomPaper.com

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