market The main questions concerning market identification are provided in the opening quote of Rudyard Kipling- who, buys what,where, how and why?Regarding the main questions, David Tonks mentioned that market bus be identified by using a concoction of variables which can be grouped into two categories: familiar and behaviour (1995:3).Table1 shows the different types of ordinary and behavior variables.The tremgeneral is hire for those variables which define and describe the customers but which do not come upon in a direct way acts of purchase, acquistion or consumption.They because answer the question who?.
For instance, TV region is a general variable which may or may not be associated with some aspects of buying,owning, or consumption. Behaviour variables answer the left question- what do tribe buy and where,when,how and why do they buy it?For instance,usage rate for a particular brand is a behaviour variable since it concerns a particul...If you want to get a full essay, order it on our website:
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