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Tuesday, February 19, 2019

Greenway hotel Case Study Essay

1.0 Introductiongreenway hotel is a hotel chain of Great Britain, and thither ar more than 60 hotels in Britain. Now, greenway hotel has a novel small hotel chain provide in Germany, so they lack to keep the half of the in the altogether hotel and renamed as greenbelt part of the hotel group, the other half to sell. In order to learn a better experienceing of the Multinational Resourcing, we analyzed the Greenway hotel employees film way.Multinational Resourcing isA procurance strategy in which a argumentation seeks to catch the most cost efficient location for manufacturing a product, redden if the location is in a foreign country. (Virolainen, V. M. 1998). Under Multinational Resourcing, there are several strategies may use onto business milieu as follow direction to make out competitive among industries such as heighten Country Nationals (PCNs),Host Country Nationals (HCNs) and Adopt a Mixed (PCNs + HCNs).2.0 Problem fit in to the article, because the new hotel is acquired, so many employees pay back left, so new hotels deprivation of employees in Germany. As is getn to all, Greenway hotel is the hotel chain from the UK, so for the German business perspective, their lack of understanding of German information and business finish. referable to work in Germany, the hotel also has a enigma which is the communication amid employees, German employees let the cat out of the bag German, totally when Britains provides are using English, hence, it pull up stakes be difficult to communicate between employees, and produce some puzzles.Finally, the new hotel requires four-spot months later go away be opened, so short clipping is also aproblem. These problems are the multinational companies outside their home countries to progress subsidiary possible problems, to solve these problems, the company freighter better education in countries outside of the home country.3.0 Cause of problemCase occupy showed that the old employees have depa rted, 70% due to buy so now, Greenway hotel requires a lot of new employees, just peck make the new hotel erect normal operation. Second, because of the new hotel is non in home, so they are facing the new dealment problem, German and British business environment different, in order to attract more guests, new hotels flush toilett expose more British management mode.Third, due to the new employees have German and British, this give lead to the problem of language, make it difficult to manage the company. Finally, the head office for the time is short, this could lead to a new company open is non ready, it allow affect the companys reputation.4.0 tribute4.1 Lack of mental facultyLack of module that is e rattling multinational enterprises exaggerate when encounter problems. By buying companies, some employees may leave, because the company is not stable, it will make the new staff to fall, so the new hotel necessity to recruit more staff. New employees should be good for Chinese people, I believe, is preferred, although this can make the home staff less employment opportunities, but this will be conducive to the development of the new hotel. McDonalds, for example, McDonalds in entering a new country, would face a lack of staff. So, they will recruit new employees, such ability can let a subsidiary functioning normally. McDonalds choice of employees have their own ideas, grass-roots staff they generally choose the boniface state employees, but the manager will choose home staff, not only conducive to management, also can make the subsidiary can develop windy.So the Greenway hotel should canvas the staffs choose way, so that we can better development in horde countries. 4.2 lack of understanding of German information and business culture ascribable to Greenway hotel is a British company, the German problem and business culture is not understand. Therefore, the companycannot be accepted by most customers in Germany, may also than other local hot el, and also will reduce the hotels profit. Greenway hotel should hire a part of the German employees, because they know a lot about the domestic market, so , the hotel will be faster accepted by customers. Second, Greenway hotel should find some employees to do market research before the opening, so as to better understand customers needs and preferences of Germany.Moreover, the hotels decorate those who cant accord the British model, to pay to Germany. Like McDonalds into other countries, for example, they will do market research, check to local custom to produce some suitable for local food, so that we can attract more guests. Second, their grassroots employees can choose military countries, but in front of the work to practice, so as not to not understand the workings of a McDonalds. Greenway hotel can also use this way, it can be faster understand German problem and the commercial culture, let the new company can be faster to Greenway hotel group to make a profit.4.3 The co mmunication between staffBecause we choose is mixed way to recruit staff, so the employee communication will appear problem. British workers are speaking English, but German workers speak German, so they produce very big problems of communicating. We can use two methods to solve this problem. First, let the staff to learn German, arrange the tutorial, as short as possible so that we can solve the problem of language. Second, can only by UK employees, top management of the underlying managers choose to earn English German, grass-roots staff all adopt the German employees, so you can avoid the problem of language, but this method is less multinationals own sign .Now most multinational companies will choose the first method, because it not only to the home country employee job opportunities, but also can encourage with host country staff, formed a new service mode, so that we can better attract customers and gainhigher profits for the company.4.4 dressing time is shortFrom the ar ticle, we know that Lincoln company gave only four months as a time to prepare, it is a challenge for the new company. First, they want to recruit employees, because employees 70% have left before. Second, they wantto solve the problem of communication between employees, such ability can let the staff could work together. Third, because the two countries cultures are different. For these problems, 4 months of preparation time is very short, so, in order to know how to solve these problems, for example, McDonalds when they set up shop in China is mainly for host countries, so that we can reduce the time of the staff.Second, after the good employees, McDonalds will be paid to staff instruct, let employees can adapt to the new job. Third, it has carried on the western food, Chinese fast food market survey, listened to the general common opinion. This survey is not common in China at that time. Fourth, to a large number of design novel and unique with the characteristics of McDonalds advertizement create a market in China, this is off the Chinese consumers appetite. Greenway hotel can also learn the McDonalds to enter the Chinese way, hiring and training in Germany, and in training to send staff do market research in advance, and assign to Germany for a development strategy, so as to let the hotel to the development of better, still can save time to prepare.5.0 conclusionAlong with the deepening of economic globalization and the vigorous development of tourism industry, the multinational hotel group covers more than half of global hotel. Transnational involution is the inevitable choice of hotel enterprises to seek greater development, global expansion has kick the bucket the new century hotel enterprise important tourism economic phenomenon. tralatitious research in the field of international expansion of hotel enterprises based on the basis of economics and management, and based on the research of geography design is weak. Hotel enterprises transnational expansion means that break through the border of a country or region, into another country or region development, this is alike a strong geographical spatial properties.Hotel international expansion has become a trend. The expansion of the hotel will produce a lot of problems. So, find the ice can better to solve these problems for hotel development in host countries, bring more profits and business opportunities.References1. A survey of procurement strategy development in industrial companies. International Journal of labor Economics, 56, 677-688 2. http//wiki.mbalib.com/wiki/%E9%BA%A6%E5%BD%93%E5%8A%B3%E5%8 5%AC%E5%8F%B83. http//wiki.mbalib.com/wiki/%E9%BA%A6%E5%BD%93%E5%8A%B3%E5%8 5%AC%E5%8F%B8

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