CASE 7 Study Example | Topics and Well Written Essays - 250 words

7 - Case Study Exampletead of passenger shippers to ensure that the dark services offered by the cargo shippers coincided with later afternoon pick-ups and next-time deliveries (Hill, 2011), which were actually the choice of customers. Again, Federal Express took more than responsibility of the services it offered to customers and this has remained till date. This is done by ensuring that even in the case of door-to-door deliveries the association uses its internal economy agents instead of relying on external third party companies. With this, customers be assured to guaranteed delivery and are well informed of whom to go to when the need arises.Computer companies that follow different business models are Apple and Dell. Apple follows a cost leadership strategy emphasizing quantity over property with its Big Bell Value menu. With this, the company perceives growth from a perspective where every individual submission the premises of the company can get as many information and c ommunication technology tools as possible. As more people are served with various hardware and software, even at lower prices, the accumulated revenue increases. Dell follows a focused differentiation strategy with its limited hardware manufacturing. Unlike Apple, in that respect is total absence of software manufacturing. With this, there is a belief in the need to specialize in one area only so that with the provision of quality products, costs can be increase to meet expected revenue